by Rob Worth | 23 Jul 2021 | Writing tips
If you keep the jargon, fine. But ensure you utilise more diminutive vocabulary elsewhere. If you are going to keep the specialist words for your subject then it is all the more important to use small simple words when you can. “Never use a long word when a short one...
by Rob Worth | 18 Jul 2021 | Marketing
3 questions your book blurb must answer for a reader to buy Your blurb is another stage in selling the book. No more, no less. The back cover or book description copy, called a blurb, is sales copy. It comes after your title, after your cover, and is the next step to...
