Your blurb is another stage in selling the book. No more, no less.
The back cover or book description copy, called a blurb, is sales copy. It comes after your title, after your cover, and is the next step to get your potential reader to buy. If the reader likes the blurb, they will buy, so make sure you answer the questions in their head.
Recently, I found an author with a book they had made from the blogs they had written over the years.
The blogs are a treasure trove of stories, insights and lessons they had learned. You could dive in anywhere and come up with something valuable.
But a collection of blogs pushed together is not a book.
Three examples of making sentences read better. They are taken from a line edit of a book I worked on recently. The main aims are clarity and smooth reading.
… and those are the lessons from chapter 7. (Reader: Wow, interesting!)
Welcome to chapter 8, which about something completely unconnected to chapter 7. (Reader: Are there some pages missing in this copy or something?)
It is common to have some crunching of gears when moving from one chapter to another in a book. It can’t be helped. Or can it?
The Blind Men and the Elephant
A group of blind men came upon an elephant. One touched the side of the beast and thought it might be a wall. One felt a tusk and supposed he must have a spear in his hand. Another man grasped the tail, guessing it was a piece of rope. Yet another man brushed the elephant’s knee and surmised that he had touched a tree. However, none of the men said a word and went on their way.
This week, I watched a live broadcast with two authors. She was just releasing an audiobook she had read herself. She said she had tripped over some sentences. He replied, “Writing to be read is different to writing to be read out loud.”
He was trying to make her feel better. But what he said has some truth to it. Some.